What happend to the silent italian?

For almost a hundred years Aqua Di Parma didn’t make a sound. No new fragrances, no changing the formula, no advertising, no nothing. It just stood there on the shelves around ever changing perfume bottles and shinned with its iconic yellow signature. It represents the Mediterranean feeling of Italian sunshine and olive oil and it’s one of the finest fresh, citrus fragrances ever made. Recently it was bought by powerhouse LVMH and they have started to produces new Parma scents, some definitely better than others. Here is a little story about one of them