PERFUME
is ART
and DESERVES to be taken SERIOUS
and DESERVES to be taken SERIOUS
When
perfume is mentioned in various magazines, it is often from a narrow
perspective. Fragrance is a foreign language that only a few speak
and that has made the industry immune to criticism. The result is bad
quality and mass production of generic platitudes that has squeezed
the professional pride to the very last drop. In many cases perfume
has become the opposite of what the billboard promises; impersonal,
unoriginal and inelegant.
I believe the same criteria of quality should apply to perfume, which applies to all other arts
This should inspire creativity in the industry and reflect that the chemical and artistic craftsmanship is taken serious. I will use the same procedure in the description of a perfume, that good writers uses in describing a clothing line, TV series or a poem. Today we are bombarded with odors, to such an extent that we forget the importance of their presence and the complexity of the unique compositions that the perfumers master.
In recent years, a handful of niche perfumes has started to move out of the department stores and into luxurious boutiques. But buyers still do not know why they should choose one bottle over another. The design and decoration of the flacon is often a decisive factor in a decision that should be rooted in something personal. I have created SERIOUS SCENT to celebrate an industry in transition. I offer in-depth portraits of perfumery and presents the reader for a personal assessment of each creation.
I am interested in writing exactly why a perfume is interesting, who made it and why they made it. I want to pay tribute to the perfumers who value content over.
Everyone who dares to bring their emotions to a bottle
Everyone who wears their perfume, like an extra layer of skin
Everyone who uses perfume to flatter, attract or seduce their surroundings
Everyone who only wears perfume for their own sake
Everyone who understands perfume as an invisible portrait of who we are – and who we can be
All those who wish to take perfume serious
I believe the same criteria of quality should apply to perfume, which applies to all other arts
This should inspire creativity in the industry and reflect that the chemical and artistic craftsmanship is taken serious. I will use the same procedure in the description of a perfume, that good writers uses in describing a clothing line, TV series or a poem. Today we are bombarded with odors, to such an extent that we forget the importance of their presence and the complexity of the unique compositions that the perfumers master.
In recent years, a handful of niche perfumes has started to move out of the department stores and into luxurious boutiques. But buyers still do not know why they should choose one bottle over another. The design and decoration of the flacon is often a decisive factor in a decision that should be rooted in something personal. I have created SERIOUS SCENT to celebrate an industry in transition. I offer in-depth portraits of perfumery and presents the reader for a personal assessment of each creation.
I am interested in writing exactly why a perfume is interesting, who made it and why they made it. I want to pay tribute to the perfumers who value content over.
Everyone who dares to bring their emotions to a bottle
Everyone who wears their perfume, like an extra layer of skin
Everyone who uses perfume to flatter, attract or seduce their surroundings
Everyone who only wears perfume for their own sake
Everyone who understands perfume as an invisible portrait of who we are – and who we can be
All those who wish to take perfume serious
Like what you read?
visit
seriousscent.com
visit
seriousscent.com